Clifton Town Center

This brand development quite literally started with a seed of inspiration. The strength of the American Chestnut, which once boosted the local economy has the attention of neighboring Virgnia Tech to bring it back to life. Using a grounding blend of soft, earthy tones complemented by energetic pops of yellows and blues for warmth and color, this palette and look is enduring.

Much like the tree that inspired it all.